Telstra Business Intelligence 2020, page 8. The consumer survey covered 1,000 Australian adults in late 2019. This measures stated willingness to consider a business—not a measured loss of 20% of paying clients. It is historical research, not a current Bunbury estimate.

MYOB Business Monitor, page 16. The full survey covered 1,087 Australian business owners, managers and directors in April–May 2025; this finding concerns website users. It reports owners’ experiences, not a controlled test. It does not mean 37% more enquiries or paying clients, and does not isolate the website from other marketing.